SEO Keyword Research Stategies
How to Get Found When People Are Looking for Your Offerings
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!
But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main
One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.
Here are 3 SEO keyword research strategies to help service-based businesses get started:
1. Dive deep into your business
You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for.
Head to your Google Analytics account and look at stats like:
What keywords people are using to land on your site
What pages they’re leaving/staying on
Their geographic location
Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience.
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